Advanced Selling Skills          Download Brochure

By the end of this course you will be able to:

.participants will be able to build on the core selling skills, introduce more advanced sales concepts, analyze in depth how behavior impacts on the way customers buy & to establish ways of identifying these customer preferences thereby converting them into opportunities to sell, & learn what makes a sales master, build deep levels of rapport with customers effectively & identify their needs & present financial solutions.

Course Outline:

.Day one: Marketing & marketing mix, sales concepts & techniques, basics in personal selling, sales opportunity, needs, features & benefits, structuring selling interview, with group discussions, case studies, practical exercises & role-plays.

.Day two: 5 basic steps to selling process, identifying needs & presenting solutions, handling objections & overcoming price resistance, with group discussions, case studies, practical exercises & role-plays.

.Day three: closing the deal, after sales, & cross-selling/up-selling techniques, with group discussions, case studies, practical exercises & role-plays.

Target Audience:

.Managers & officers in the following divisions: retail banking, sales & marketing for credit card & personal finance & mortgage, call center, corporate & private, treasury & capital.

Prerequisites:

.Effective Selling Skills.

This course entitles you to attend:

Upon successful completion of this course, participants will obtain:

.Training Attendance Certificate .