Product Development for SME Banking         

By the end of this course you will be able to:

.Provide participants with the knowledge of how to design banking products and how to achieve differentiation points to be used when dealing with potential and current customers

.Explain the importance of innovation in SME banking products.

.Awareness of how small and medium products are priced and the different approaches to pricing policies and strategies

.How to measure the profitability of SMEs (Bank / Product / customer / regional levels).

Course Outline:

.Customer-based projects

.Four gaps model for services

.Basic products in the credit portfolio for SMEs

.Long-term products

.Innovation and creativity

.The importance of innovation

.From theory to practice

.Assembly concept

.Innovative products for small and medium enterprises

.Pricing for SME banking services:

.Pricing concepts.

.Pricing strategies.

.Discrimination in pricing.

.Comparison between the pricing practices of SME loans versus the pricing of corporate loans

.Important concepts of SME profitability

.Key performance indicators for SMEs

.The Bank's revenue structure and SME financing

.Revenue analysis (cause and effect)

.Corrective measures

Target Audience:

.This course is directed to all staff working in retail banking or officials responsible for dealing with loans of small and medium enterprises, in banks or institutions

Prerequisites:

.This course is directed to all staff working in retail banking or officials responsible for dealing with loans of small and medium enterprises, in banks or institutions

This course entitles you to attend:

Upon successful completion of this course, participants will obtain:

.Training Attendance Certificate .