A 3-day course designed & developed to provide participants with the knowledge, skills &Abilities to recognize marketing concept & marketing mix, identify selling/cross-selling techniques & tie customer’s needs to the benefits the financial solutions can provide.
.By the end of the course, participants will be able to build on the core selling skills, introduce more advanced sales concepts, analyze in depth how behavior impacts on the way customers buy & to establish ways of identifying these customer preferences thereby converting them into opportunities to sell, & learn what makes a sales master, build deep levels of rapport with customers effectively & identify their needs & present financial solutions.
.Day one: Marketing & marketing mix, sales concepts & techniques, basics in personal selling, sales opportunity, needs, features & benefits, structuring selling interview, , with group discussions, case studies, practical exercises & role-plays.
.Day two: 5 basic steps to selling process, identifying needs & presenting solutions, handling objections & overcoming price resistance, with group discussions, case studies, practical exercises & role-plays.
.Day three: closing the deal, after sales, & cross-selling/up-selling techniques, with group discussions, case studies, practical exercises & role-plays.
.Managers & officers in the following divisions: retail banking, sales & marketing for credit card & personal finance & mortgage, call center, corporate & private, treasury & capital
.Training Attendance Certificate .